Fresh off the heels of wrapping up her first-ever tour as direct support for Tinashe, rising Korean-American alt-pop recording artist, REI AMI, returns today with a high-octane official video in support of the tantalizing self-titled single, “REI AMI”, lifted from her highly praised debut mixtape FOIL.
Directed by longtime collaborator and Creative Director Samantha Long in her directorial debut, the video showcases a fierce and ferocious REI in her typical bad bitch “take no prisoners” persona. The video co-stars AMI’s real-life boyfriend and singer-songwriter Christian Blue as her victim.
Director Samantha Long adds, “From REI AMI's first-ever song to her first-ever tour, it's been incredible to watch her grow as an artist and be an integral part of her development over the past two years. As her Creative Director, we bring out the best in each other - both creatively and personally. I'm so grateful for her trusting in me to make my official music video directorial debut for 'REI AMI'. All I can say is watch out for what's to come of our future together; we're just scratching the surface!"
With only a handful of music releases to her name, the self-proclaimed "Hello Kitty with a Knife" has seen absolutely incredible success achieving over 125 million global streams to date, 185 million YouTube views, and a social following of 257K fans from 100 countries. After quitting her office job to move to Los Angeles to pursue music full time, in under a year she has seen multiple songs hit over a million streams each and has attracted attention from the likes of Billie Eilish, YUNGBLUD, Travis Barker, Charli XCX, and Mason Ramsey.
Darkness of human existence is often side-stepped. #REIPOP newcomer REI AMI, however, balls up her fists and unleashes her demons across the breadth of her new work. REI AMI exhibits great strength in poetic tragedy, as she so often stokes the flames of moody melancholy, excavating what beauty may lie underneath in the process. Her craft is as blissful as it is devilish, and she instantly casts a mesmeric spell over the listener -- heightening the senses and provoking them to question their own well-being.
Her name is a combination of two characters from the lauded anime series Sailor Moon; REI showcases her braggadocious and aggressive “bad bitch” style and AMI represents her softer, more delicate side. REI AMI best reflects the two polar sides of her personality, while also representing duality. For her, it’s not having to choose between this or that, but rather embracing both and then modeling that in her music.
A vast background of sensibilities, REI AMI is a chameleon in every sense and unafraid of saying exactly what’s on her mind. With new music on the way incorporating elements from indie, hip-hop, to bedroom pop and every genre in between, she is poised to continue her rapid rise to stardom in 2021 and beyond. Pop music isn’t ready for what’s coming next.
Stream REI AMI’s debut mixtape, FOIL, available across all digital streaming platforms now.
Watch "REI AMI" (Official Video) below. Stream her debut mixtape FOIL:
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