Photo Finish Records New Artist AVIV Releases New Single, "Love Of Your Life"


Photo Finish Records New Artist AVIV Releases New Single, "Love Of Your Life"

15-year old indie pop prodigy AVIV releases her latest single "Love Of Your Life" off Photo Finish Records (SHAED, Marian Hill).


The single explores the naivety of certain young relationships and needing to receive artificial affirmation, which can only lead to toxicity and disappointment.

 
 

You know all of those warm and fuzzy first-time feelings you get as a teenager—the ones you wish you could hold on to forever? AVIV retrofits those emotions into her songs. With its breezy synths, emotive guitar riffs, and an attention-grabbing chorus, “love of your life” makes for an irresistible indie-pop anthem of yearning.


The 15-year-old Toronto singer, songwriter, and multi-instrumentalist pens the kind of affecting and arresting D.I.Y. pop that’s both nostalgic and prescient (You could think of it like nineties alternative pop born post-social media). After generating millions of streams independently and receiving numerous acclaims, she continues to perfect this approach on a series of singles for Photo Finish Records.

“I’m just a teenager who acts much older, still gets excited about little things, and really loves to over-analyze her emotions and put them into music,” she says. “I try to be true to myself with everything I do. The more AVIV the music is, the better.”

 
 

AVIV grew up in a big family of four siblings, including her twin brother. Every Saturday, they went record shopping together on Queen Street in Toronto, picking up classics by Fleetwood Mac, Radiohead, and more. “Most families went to the mall,” she smiles. “We went to the record store together.”

At six years old, she studied piano under “an old-fashioned teacher who scared me into practicing and getting good!” Around the same time, she developed her voice and eventually picked up guitar. Casual poetry transformed into songwriting as she regularly played her early compositions for friends and family. Throughout high school, she obsessed over the likes of Clairo, Lorde, and Lana Del Rey.

“They’re my three moms,” she laughs.


Once the Pandemic hit, she found herself listening to more music than ever and, at the same time, writing as well. Working with her big brother’s friend Jackson Follemer as co-producer, she regularly took the train to Montreal to visit them at McGill University and started to record music in 2020. Following “Cookie Dough,” her independent single “Girls In Red” claimed coveted real estate on playlists such as “indie pop & chill” and eventually amassed hundreds of thousands of streams. “Frontlawn” and “Lonely Bitch” only increased her momentum with consistent organic growth.

 
 

In the end, AVIV preserves feelings you don’t ever want to lose with each and every song. “If my song takes you somewhere emotionally, there’s nothing better to me,” she leaves off. “Or, if it makes you answer a question you’ve had about your life, that would be amazing. My songs make me answer my own questions. When I release them, I hope they do the same thing for you.”


Stream the latest single below:


#AVIV #IndiePop

CONNECT WITH AVIV

https://twitter.com/itsaviv_

https://www.instagram.com/itsaviv

https://www.tiktok.com/@itsavivv


 

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