Sy Ari Da Kid and Jadakiss Music Video "Unbreakable Promises"

Bronx-bred rapper/singer Sy Ari The Kid and Yonkers hip-hop icon Jadakiss team up for the music video “Unbreakable Promises” from Sy Ari Da Kid’s latest album The Shadow In The Shade.


Directed by Major League Films, the two MCs celebrate their success while shedding light on the hurdles they faced along the way over a soothing soulful-sampled track courtesy of Vtng Jag. Sy Ari Da Kid met up with Jadakiss in Virginia to shoot the music video the same weekend the LOX filmed their acclaimed Verzuz battle with Dipset.

 
 

“We filmed the video in Virginia where Lox and Dipset did a concert right before their Verzuz,” explains Sy Ari Da Kid. “It was like witnessing history before it happened because I knew what was coming in that battle. Working with Jadakiss was legendary for my legacy, especially how everything came together organically. I really enjoyed the creative process on this one from beginning to end.”


The Shadow In The Shade was chosen on New Music Friday select playlists by XXL, Brooklyn Vegan, and Essence. The project features an all-star line-up of guests that includes Jadakiss, T.I.. Benny The Butcher, Big K.R.I.T., Trouble, Lloyd Banks, Ransom, Mickey Factz, Cyhi The Prynce, Shawn Ellery, JR Writer, Raekwon and Bumpy Knuckles. Producers include Vntg Jag, Natra Average and Royce da 5’9”. HotNewHipHop said the album “is a response to those who feel like the pillars of hip-hop are beginning to deteriorate.” While RapReviews adds, “Some rappers sprint to the tape but Sy is running a marathon with no finish line in sight. He just keeps going.”


Sy Ari The Kid will host an album release concert at Smith’s Olde Bar in Atlanta on April 4.

 
 

Fans of Sy Ari Da Kid are familiar with how versatile his sound is an equally crave his deep hip hop cuts just as much as they do his R&B-infused projects such as the Heartbreak series. At the heart of it, he’s a battle rapper who started his career straight out of high school, but what he’s most notable for is his striking lyricism and collaborating with some of the most talented artists in the industry.

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