Shanachie Entertainment Signs Nigeria's Afrobeats Star 'Rayce'

The hottest new musical style in the world is Afrobeats, not the Afrobeat of Fela but a new mash-up of reggae dancehall, hip-hop, soca and West African beats. Drake's "One Dance," featuring Nigerian Afrobeats star WizKid, rode an Afrobeats groove and Alicia Keys' "In Common" sported Afrobeats inflections which became explicit on an 'Afrobeats' re-mix (SwizzBeats is reportedly a fan of the style.) American and Caribbean artists such as Chris Brown, Sean Paul, Busy Signal and Machel Mavado have all guested on Afrobeats hits, as Afrobeats bubbles up from underground to mainstream visibility.

Shanachie Entertainment is pleased to announce the signing of Afrobeats hit-maker Rayce, who has scored such hits as "Roll," "Wetin Dey," "Jack Sparrow" and "21 Love" and has collaborated with such major Afrobeats stars as Davido and D'Banj.

Singer/Songwriter/Producer Rayce brings triple-threat talent to his productions. Under a deal made with Rayce's Nigerian label Jebon International, Shanachie will be releasing Rayce's debut U.S. single soon with a full album to follow.

Rayce who has scored Afrobeats hits such as "Watin Dey," "Roll," "Just Luke That" and many more is now part of the Shinanchie Entertainment family.

Rayce is from the Edo State Midwest part of Nigeria. He was born in Lagos in 1983 and raised there. He began making music as a drummer in church but soon quite naturally evolved to singing, songwriting and producing as well as playing. In 2011, he scored a breakthrough hit with the infectious "Roll," which he has followed with such hits as "Wetin Dey" (the re-mix featuring Davido), "Shiki-Shiki" (with Afrobeats pioneer D'Banj), "Just Like That," "Tetela," "Jack Sparrow," "21 Love," "Tested OK" and his current single hit "One For Me" and more.

"Rayce is one of the best quality and multi-talented Nigerian Afrobeats artists," comments Jebon Records International General Manager "Ebony Black." I have great expertise in cross-over music. I believe Rayce will make a big wave in America when he is promoted properly. Congratulations Rayce! I am very happy for you and on behalf of our team here we appreciate Shanachie Entertainment U.S.A for this wonderful opportunity."

"Afrobeats is the most exciting new music we've heard in a while," says Shanachie General Manager Randall Grass. "Rayce is a superstar who has already proven that he can make hits. We think he is an ideally talented artist to introduce this music to America. Because we have a history with African music, Caribbean music, and R&B, as well as working with such great artists as Angie Stone, Fela, Bunny Wailer, Dave Hollister and many more, we feel we are ideally positioned to break this music in the States."

"This is my year to rule the industry BIG TIME! All my fans should expect more hit songs because Rayce is taking over!" says Rayc

Coming soon will be a new single, "African Juice," the likely first U.S. single release.

See Rayce's Rayce's Ft. Davido - Wetin Dey Remix video below!

#Rayce #Afrobeats

3 views0 comments