The elusive singer-songwriter-producer Lubalin has been virtually silent since his overnight rise to fame. Trapped in what the Montreal-based artist now describes as “the middle” – an internet purgatory – fans have been flooding his socials with comments for months now asking, “Where is Lubalin?!”
Last week, Lubalin returned with the release of his captivating new single and accompanying video for “dougie jones”.
Lubalin catapulted to fame in 2020 thanks to his series of viral “Internet Drama” parody TikTok videos that’s earned him 200 million views, 35 million likes, and 3.4 million followers to date on the platform as well as an ever-growing global audience and widespread national media attention including appearances on The Tonight Show with Jimmy Fallon and The Kelly Clarkson Show.
The genre-bending track was written and produced solely by the self-taught artist — who writes, composes, produces, and records all of his own music. Inspired by a broad spectrum of styles, “dougie jones” highlights Lubalin’s ease for experimenting with harmonies, melodies, textures, and vocal timbres and features his unique approach to production. The track premieres alongside an official video directed by JB Proulx.
“It's the hero's journey. It's about love and connection and trust. It's about crossing the threshold, into the unknown – together,” shares Lubalin on the song's greater meaning.
What’s next for Lubalin? 2022 promises to bridge the gap between the influencer and the musical artist with “dougie jones” being only the beginning. Stay tuned for much more to come from this multifaceted artist.