With shiny synths, sweet melodies and funk-fueled bubbling beats, "Failed English" highlights the "incongruity of the narrative—detesting your ex while missing them". confides AVIV.
You know all of those warm and fuzzy first-time feelings you get as a teenager—the ones you wish you could hold on to forever? AVIV retrofits those emotions into her songs.
The 15-year-old Toronto singer, songwriter, and multi-instrumentalist pens the kind of affecting and arresting D.I.Y. pop that’s both nostalgic and prescient (You could think of it like nineties alternative pop born post-social media). After generating millions of streams independently and receiving acclaim from Atwood Magazine and more, she continues to perfect this approach on a series of singles for Photo Finish Records.
“I’m just a teenager who acts much older, still gets excited about little things, and really loves to over-analyze her emotions and put them into music,” she says. “I try to be true to myself with everything I do. The more AVIV the music is, the better.”
AVIV grew up in a big family of four siblings, including her twin brother. Every Saturday, they went record shopping together on Queen Street in Toronto, picking up classics by Fleetwood Mac, Radiohead, and more. “Most families went to the mall,” she smiles. “We went to the record store together.”
At six years old, she studied piano under “an old-fashioned teacher who scared me into practicing and getting good!” Around the same time, she developed her voice and eventually picked up guitar. Casual poetry transformed into songwriting as she regularly played her early compositions for friends and family. Throughout high school, she obsessed over the likes of Clairo, Lorde, and Lana Del Rey.
“They’re my three moms,” she laughs.
AVIV preserves feelings you don’t ever want to lose with each and every song. “If my song takes you somewhere emotional, there’s nothing better to me,” she leaves off. “Or, if it makes you answer a question you’ve had about your life, that would be amazing. My songs make me answer my own questions. When I release them, I hope they do the same thing for you.”
Listen below to the new single: